I just read the following in an article from Mongabay. The quote is from the director of a new documentary called Yasuni Man:
“At the same time that the Yasuni ITT Initiative was being promoted, the Hollywood blockbuster Avatar was breaking box office records. It was disheartening to me to see that the global community was more interested in financially supporting a film about the assault of fictitious planet filled with amazing biodiversity and indigenous culture, rather than our own planet Earth where an identical story was unfolding in Yasuni, and the world took no notice if it. Avatar’s earnings were close to the $3.6 billion dollars Ecuador and the UN was trying to raise to protect the ITT oil block.”